Wednesday, January 29, 2020
Price Discrimination Essay Example for Free
Price Discrimination Essay A seller charging competing buyers different prices for the same commodity or discriminating in the provision of allowances ââ¬â compensation for advertising and other services ââ¬â may be violating the Robinson-Patman Act. This kind of price discrimination may give favored customers an edge in the market that has nothing to do with their superior efficiency. Price discriminations are generally lawful, particularly if they reflect the different costs of dealing with different buyers or are the result of a sellers attempts to meet a competitors offering. The Supreme Court has ruled that price discrimination claims under the Robinson-Patman Act should be evaluated consistent with broader antitrust policies. In practice, Robinson-Patman claims must meet several specific legal tests: 1.The Act applies to commodities, but not to services, and to purchases, but not to leases. 2.The goods must be of like grade and quality. 3.There must be likely injury to competition (that is, a private plaintiff must also show actual harm to his or her business). 4.Normally, the sales must be in interstate commerce (that is, the sale must be across a state line). Competitive injury may occur in one of two ways. Primary line injury occurs when one manufacturer reduces its prices in a specific geographic market and causes injury to its competitors in the same market. For example, it may be illegal for a manufacturer to sell below cost in a local market over a sustained period. Businesses may also be concerned about secondary line violations, which occur when favored customers of a supplier are given a price advantage over competing customers. Here, the injury is at the buyers level. The necessary harm to competition at the buyer level can be inferred from the existence of significant price discrimination over time. Courts may be starting to limit this inference to situations in which either the buyer or the seller has m arket power, on the theory that, for example, lasting competitive harm is unlikely if alternative sources of supply are available. There are two legal defenses to these types of alleged Robinson-Patman violations: (1) the price difference is justified by different costs in manufacture, sale, or delivery (e.g., volume discounts), or (2) the price concession was given in good faith to meet a competitors price. The Robinson-Patman Act also forbids certain discriminatory allowances or services furnished or paid to customers. Inà general, it requires that a seller treat all competing customers in a proportionately equal manner. Services or facilities covered include payment for or furnishing advertising or promotional allowances, handbills, catalogues, signs, demonstrations, display and storage cabinets, special packaging, warehousing facilities, credit returns, and prizes or free merchandise for promotional contests. The cost justification does not apply if the discrimination is in allowances or services furnished. The seller must inform all of its competing customers if any services or allowances are available. The seller must allow all types of competing customers to receive the services and allowances involved in a particular plan or provide some other reasonable means of participation for those who cannot use the basic plan. A more detailed discussion of these promotional issues can be found in the FTCs Fred Meyer Guides. Under certain circumstances, a buyer who benefits from the discrimination may also be found to have violated the Act, along with the seller who grants the discrimination, if the buyer forced, or induced, the seller to grant a discriminatory price. Although proof of a violation of the Robinson-Patman Act often involves complex legal questions, businesses should keep in mind some of the basic practices that may be illegal under the Act. These include: â⬠¢below-cost sales by a firm that charges higher prices in different localities, and that has a plan of recoupment; â⬠¢price differences in the sale of identical goods that cannot be justified on the basis of cost s avings or meeting a competitors prices; or â⬠¢promotional allowances or services that are not practically available to all customers on proportionately equal terms. Under the Nonprofit Institutions Act, eligible nonprofit entities may purchase ââ¬â and vendors may sell to them ââ¬â supplies at reduced prices for the nonprofits own use, without violating the Robinson-Patman Act. The Health Care Services Products Division issued a recent advisory opinion discussing the application of this exemption to pharmaceutical purchases by a nonprofit health maintenance organization. Q: I operate two stores that sell compact discs. My business is being ruined by giant discount chains that sell their products for less than my wholesale cost. What can I do? A: Discount chains may be able to buy compact discs at a lower wholesale price because it costs the manufacturer less, on a per-unit basis, to deal with large-volume customers. If so, the manufacturer may have a cost justification defenseà to the differential pricing and the policy would not violate the Robinson-Patman Act. Q: One of my suppliers is selling parts at its company-owned store at retail prices that are below the wholesale price that it charges me for the parts. Isnt this illegal? A: The transfer of parts from a parent to its subsidiary generally is not considered a sale under the Robinson-Patman Act. Thus, this situation would not have the required element of sales to two or more purchasers at different prices. â⬠¢Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Definition of Price Discrimination A pricing strategy that charges customers different prices for the same product or service. In pure price discrimination, the seller will charge each customer the maximum price that he or she is willing to pay. In more common forms of price discrimination, the seller places customers in groups based on certain attributes and charges each group a different price. Investopedia explains Price Discrimination Price discrimination allows a company to earn higher profits than standard pricing because it allows firms to capture every last dollar of revenue available from each of its customers. While perfect price discrimination is illegal, when the optimal price is set for every customer, imperfect price discrimination exists. For example, movie theaters usually charge three different prices for a show. The prices target various age groups, including youth, adults and seniors. The prices fluctuate with the expected income of each age bracket, with the highest charge going to the adult population. Price Discrimination When you were young, did you ever order from the childrens menu in a restaurant? When a family with small children goes to a restaurant, they are often given a childrens menu in addition to the regular menu. If they order two similar items, one from each menu, they will find that the item ordered from the childrens menu will be a bit smaller, but its price will be much smaller. In fact, it would often be worthwhile for the entire family to order from the childrens menu, but they cannot. Restaurants usually only allow children to order from it.1 Why do restaurants use childrens menus?à Economists doubt that restaurant owners have a special love for children; they suspect that the owners find offering childrens menus to be profitable. It can be profitable if adults who come to restaurants with children are, on the average, more sensitive to prices on menus than adults who come to restaurants without children. Children often do not appreciate restaurant food and service, and often waste a large part of their food. Parents know this and do not want to pay a lot for their childs meal. If restaurants treat children like adults, the restaurants may lose customers as families switch to fast-food restaurants. If this explanation is correct, then restaurants price discriminate.2 A seller price discriminates when it charges different prices to different buyers. The ideal form of price discrimination, from the sellers point of view, is to charge each buyer the maximum that the buyer is willing to pay. If the seller in our monopoly example could do this, it could charge the first buyer $7.01, the second buyer $6.51, etc. In this case the marginal revenue curve becomes identical with the demand curve. The seller will sell the economically efficient amount, it would capture the entire consumers surplus, and it would substantially increase profits. The Simple Analytics of Monopoly-Repeated OutputMarginal CostMarginal Benefit Every seller would price discriminate if there were not two major obstacles standing in the way. First, the seller must be able to distinguish between those buyers who are willing to pay a high price from those who are not. Second, there must be substantial difficulty for a low-price buyer to resell to those willing to buy at a high price.3 Because price discrimination is potentially profitable, businesses have found many ways to do it. Theaters often charge younger customers less than adults. Doctors sometimes chargeà the rich or insured patient more for services than they charge the poor or uninsured. Grocery stores have a lower price for people who bother to check the newspaper and clip coupons. Some companies, such as firms selling alcoholic beverages, produce similar products but try to promote one as a prestige brand with a much higher price. Electric utilities usually charge lower rates to people who use a lot of electricity (and thus probably have electric stoves and water heaters) than they do to those who use only a little electricity (and who probably have gas stoves and water heaters). Banks offer special interest rates on Certificates of Deposit (CDs) that will not be obtained when one lets a CD roll over. People who are more sensitive to interest rates will take the time and effort to personally renew each maturing CD. To the extent that businesses find ways to price discriminate, they eliminate the triangle of welfare loss and approach the economically efficient amount of production. Thus, the mere existence of monopoly does not prove there is economic inefficiency.
Tuesday, January 21, 2020
Meaning of Slavery Essay -- literary Analysis, Ayn Randââ¬â¢s Anthem
As a teenager, I have come across recent discoveries of myself and the world, the thirst to gain more knowledge, new responsibilities, and orders from elders. It is the overwhelming combination of these things that occasionally hit me with the feeling of being enslaved, chained to the world, my home, and my family. These expectations and dictations are restrictions, but they do not represent true slavery. True slavery controls every aspect of a man; the dictator must enslave the manââ¬â¢s body and destroy his mind. This effort to completely subdue humanity is exemplified by the leaders and society of Ayn Randââ¬â¢s Anthem. In this novel, the leaders try to suppress the actions, emotions, and thoughts of the people in an attempt to destroy both mind and body. Anyone can instruct another person to act in a certain way, but a dictator forces action upon others making it impossible to follow oneââ¬â¢s passion. The leaders in Anthem governed the citizensââ¬â¢ lives; they gave each person a job and selected his or her mates. Equality 7-2521, the main character of the novel, wanted to grow in his knowledge of the earth and the Scholarsââ¬â¢ inventions. In order to do this, Equality needed to become a Scholar himself. His lifeââ¬â¢s work depended on his vocation assignment, for in his society, ââ¬Å"You shall do that which the Council of Vocations shall prescribe for youâ⬠(pg. 22). When the Council of Vocations declared him as a Street Sweeper, it prohibited him to study science and to create inventions. Equality loved the ââ¬Å"Science of Thingsâ⬠, but he was unable to follow his passion because of the law (pg. 23-26). The leaders of this world controlled the mating process too. Producing offspring can only be done at one time, the ââ¬Å"Time of Matingâ⬠. ââ¬Å"T... ...dependently did not change when Equality became older. When he discovered the hidden tunnel with International 4-8818, Equality made the decision to explore the unknown by himself, a thought that is rarely imagined in a society where there is ââ¬Å"no transgression blacker than to do or think aloneâ⬠(pg31/17). The laws regarding the separation of a person from the other people gave the leaders the authority to enforce the uniformity of thoughts. Through thoughts, emotions, and actions and Any Randââ¬â¢s Anthem shows that dictators must control every part of a man to ultimately defeat him. It is nothing but laws, leaders, and society that destroy the man. The laws are established to support the destruction, the leaders enforce it, and the society allows it. How can we allow the enslavement of an individual? How can we allow the obliteration of a mind and body?
Monday, January 13, 2020
E-Hr in P&G
Introduction to Procter & Gamble Procter & Gamble (P&G) is a multinational corporation that provides consumer products in the areas of pharmaceuticals, cleaning supplies, personal care, and pet supplies. The global consumer goods company was started by William Procter, an English candle maker & James Gamble, an Irish soap maker in 1837, and has been well established since then, ranking fifth place of the ââ¬Å"World's Most Admired Companiesâ⬠by Fortune Magazine . P constantly strives to provide branded products and services of superior quality and value that improves the lives of the worldââ¬â¢s consumers , where P brands serve 4. billion people in more than 180 countries. A High Performing Organization Being a multinational corporation, P values its people as the companyââ¬â¢s most important as-set and source of competitive advantage, and understands that its success greatly depends on the strength of the talent pipeline. The Human Resources department inevitably plays an im-portant role to the company, responsible in attracting the top talents, managing P talent globally to enable career development and growth across businesses and geographies and de-veloping leaders at P around the world in every business, in every region and at every level. In view of the fast technological advances, P continues to stay at the global frontline by in-corporating e-HR into its everyday processes such as selection, recruitment and training. The use of the Human Resources Information Systems (HRIS) was also able to increase administra-tive efficiency and produce reports that have the potential to improve decision making for managers. E-HR not only provided human resources departments with the opportunity to make information available and accessible to managers and employees, but was also able to improve the companyââ¬â¢s overall efficiency and effectiveness. With all its efforts over the years, P has been widely recognized as the industryââ¬â¢s global in-novation leader and brand-building leader of the industry, being consistently ranked by leading retailers in industry surveys as a preferred supplier and generating $82. 6 billion dollar of sales in 2011 alone. The HR department was also awarded the ââ¬Å"2010 Asian Human Capital Award from Singapore's Minister for Manpowerâ⬠, a highly recognized award in the industry. Technology in HR Functions Training & Development Early 2000s Being a global company that has hundred years of history, P&G owes its success partly to its large pool of capable and well-trained workforce. P&G trained its workforce on a regular basis. Since early 2000s, P&G sees the need to share product information and knowledge to its em-ployees quickly, while keeping its employees skilled and knowledgeable. P&G thus appointed Saba Learning Enterprise to develop an Internet-based learning system to be used by over 100,000 of its employees in over 70 countries . Through the collaboration with Saba Learning Enterprise, P&G were able to have a scalable system which featured various functions through its web compatibility. Powering the RapidLEARN initiative , Saba had helped P&G to consolidate multiple Learning Management Systems (LMSs) into one that improved the companyââ¬â¢s global learning pace, thus reducing its costs greatly . New strategies and direction could be passed on to its employees with great consistency. Through the development of such integrated system, P&G was thus able to meet the needs of various business requirements. As a result of this, number of employees that utilized e-learning had increased from less than 5% to over 25% . It was estimated that such initiative had resulted in cost savings of around $14million after 5 years. In 2003, P&G moved on to engage BrightWave, UK e-learning developer, to transform its in-house presentation materials into an online training program, a 2-hour stand alone modular course, for its employees . Late 2000s With the success of Saba since early 2000s, the system had undergone multiple upgrades and customization. By 2009, the Saba system provided online training to over 90,000 of its em-ployees. There was an average of 16,000 individuals among P&Gââ¬â¢s employees that made used of its online training each month. Such success leads P&G to expect an online training growth in the near future. To support such anticipation, P&G planned to improve its learning management system in terms of its availabili-ty, tracking, learning process governance and application support . As a result, P&G decided to assign Accenture in developing its learning management system for 6 years. Prior to the transformation, P&G had over 200 training administrators that provided decentra-lized Tier 1 support, with multiple vendors providing support on more serious application issues on Tier 2 and Tier 3 . Over a period of 3 months, all support services from Tier 1 to Tier 3 had been successfully migrated to Accenture to meet several objectives such as creating a consis-tent development on its application system, having a reliable learning system with high availa-bility, as well as improving the control of its learning process . To meet the increasing demand that P&G was expecting, it moved its Saba-based RapidLEARN to a clustered environment. Today, P&G had a reliable LMS which was scalable to meet the increasing need of web-based training across the globe. More than 90,000 of P&Gââ¬â¢s employees now have access to the system. Today â⬠¢Online system To enable all its employees be updated with the most up-to-date trainings, all of P&Gââ¬â¢s em-ployees have access to a website (P&Gââ¬â¢s online system) listing all the available courses, with details such as timing, course descriptions, and illegibility. P&Gââ¬â¢s employees are to sign up for all the trainings online through a common online system. With online registration, em-ployees are able to understand the details of the course as well as select the suitable sche-dule for the courses quickly through a simple click. New courses can be search and signed-up courses can be dropped through the same online system. Aside from the course listings, the webpage also has other information (guidelines) that guides its employees through their own learning path. The system contains detailed infor-mation on the career stage at which certain trainings should be taken. Trainings are categorized into ââ¬Å"General Trainingsâ⬠which covers soft skills such as leadership and business communications and ââ¬Å"Functional Trainingsâ⬠which covers expertise knowledge such as finance and marketing. All these trainings are also categorized according to different career stage. As a result, the availability of the guidelines aims to help its employees sign up for the suitable courses during different career stage. E-learning For online trainings or the so-called ââ¬Å"e-learning coursesâ⬠, employees are able to complete the course at the leisure of their own pace. The system will track the attendance and progress of each employee in the trainings. In fact, employeeââ¬â¢s attendance record for all courses attended is readily available online. Some of the common e-learning courses include training on procedures, standard business models , and business ethics. Upon completion of such courses, there will be compulsory tests which the employees have to pass. According to one of the employeeââ¬â¢s experience, while such e-learning courses provide them with the necessary information, the knowledge absorbed is very much short-term. Some-times, employees will end up skip the on-line courses and move on directly to the tests by guessing the correct answers so as to pass the tests. Such ââ¬Ëshort-cutââ¬â¢ approach defeats the companyââ¬â¢s purpose of having online trainings and wastes the resources of the company. â⬠¢Trainings across the globe Being a global company, the company carries out its e-learning globally. The same trainings are made available to all of its employees at different countries. For other trainings that are not carried out online, the company provides the same content to be used globally. The ac-tual trainings will, however, be carried out by P&G at different regions and offices separate-ly. The trainers for such courses often come from P&Gââ¬â¢s employees. These are keen employees who sent to external trainers to receive trainings. As a result of that, the training content of non-online trainings (despite having the same content across the globe) may vary slightly depending on the trainersââ¬â¢ style and expertise. In any case, not all trainings can be attended by all employees. Some training has specific requirements of having to meet certain career stage. Hence an approval status is needed before the employee can attend it. There are also certain trainings which can only be at-tended by certain employees upon recommendation from the managers. Therefore, em-ployees have to take note of such details as well as the location of trainings as an employee in Singapore could not simply attend trainings that are held in United States. The overall benefit of having such a complete online system in its training system is to allow P&Gââ¬â¢s employees to realize their own learning progress and to direct them into knowing what kind of skills they need to develop further in the future. It also serves to save employees time by providing the employees the flexibility of completing the trainings at the own time. E-Recruiting With nearly 300 brands worldwide, P&G places high importance in the people and values the talent of every individual. The company spare no effort in attracting suitable talents into its company and promises to offer exciting new challenges, tremendous growth and support, and a chance to touch and improve lives daily for every of its staff. In the modern era, there have been an increasing number of people who are dependent on technology and the internet. In the past, people used to flip through job ads in newspapers. However in this age of internet technology, more people are increasingly turning to online job portals such as monster. com, recruit. et and efinancialcareers. com. USA Today reports that 95% of the college graduation class of 1997 used the Internet as the medium of choice for their job searches while a recent study by JWT Specialized Communications found that 70% of active job seekers are more likely to use the Web than traditional job hunting methods . The increasing popularity of these new and rising recruitment channels provide fresh and innovative ways that P&G can tap onto for thei r recruitment efforts, instead of relying only on personal network or head hunters. One example of such a channel is the increasingly popular use of online job por-tals (e-recruiting) in a candidateââ¬â¢s job search. P&Gââ¬â¢s human resource team was able to identify the fast and moving trends of technology and in turn capitalize on the accessibility and availability of the internet to incorporate into its hiring process, making e-recruiting a part of their overall recruiting strategy. The key to successful e-recruiting is by providing a good job site which would make it easy for candidates to understand and apply and for the company to accomplish its goals of attracting the right talent. McKinsey & Company, the global consulting firm, identified recruiting as a critical issue in its 1998 report, The War for Talent, where McKinsey points to various demographic and industrial changes that are making it harder to recruit and retain good employees . A Fast Company article on the report also reiterated the importance of talent, stating that ââ¬Å"The most important corporate resource over the next 20 years will be talent: smart, sophisticated businesspeople who are technologically literate, globally astute, and operationally agile. And even as the demand for talent goes up, the supply of it will be going down. By providing a good e-recruiting website, P&G is able to benefit as the website has acted as an effective filter, making it easy for the correct candidate to apply and deter the wrong applicants from applying. Other benefits of e-recruiting include huge cost savings. Research has shown that e-recruiting is not only faster than traditional channels but the efficienc ies of e-recruiting can also cut the amount of time needed to identify, interview and hire for a vacant position, in turn helping a company to save as much as $8,000 per hire over traditional hiring channels . Considering the scale of P&G with more than 129,000 employees worldwide, the amount of cost savings is substantial by just making 10% of it hires through e-recruiting. A unique website domain was devoted to P&Gââ¬â¢s career centre: http://jobs-pg. com/, with a link to a similar interface easily accessible, appearing on the home page just beside the ââ¬Å"Investor Relationsâ⬠tab, signifying that P&G values e-recruiting as much as it cares about its investors. This career website has been designed in a very user friendly manner, where one is able to search jobs by category, location or groups, enabling candidates to be able to identify the area of interest or job they would like to apply quickly. P&Gââ¬â¢s hiring process is then spilt into 5 gen-eral stages, namely application, assessment, initial interview, final interview and the offer, with specific instructions on what is required for every individual step. â⬠¢Application This simple application process instituted a ââ¬Å"paperlessâ⬠online application system allowing electronic applications to be submitted 24 hours a day and helping the company to find ap-plicants in a timely manner. The information required in the application stage includes con-tact information, education, resume, questionnaire, confirmation and a summary. Appli-cants are also able to save the application as a draft first before completing it at a later time, allowing greater flexibility. â⬠¢Assessments P&G uses online assessments to measure skills and accomplishments that generally do not emerge from interviews. These assessments are beneficial and well received by the appli-cants as it not only allow the company to assess the abilities of the applicant, but also help determine if it is equally beneficial for the applicant to continue through the hiring process, in turn acting as a screening stage for both parties. Examples of the online assessments are: oSuccess Drivers Assessment: ââ¬Å"Assess your background, experiences, interests and work related attitudes and measures your compatibility against P&G compe-tencies for defining successful job performanceâ⬠oReasoning Screen: ââ¬Å"Measures your cognitive ability. This is important because the nature of our work is complex and continually changingâ⬠â⬠¢Initial Interview Behavioural based interviews used to know more about the applicantââ¬â¢s previous accoplish-ment and the applicant relate to, compare with and connect with the companyââ¬â¢s Success Drivers. â⬠¢Final Interview One-to-one or panel interviews to find out in greater detail about the applicantââ¬â¢s skills and capabilities. This is also an opportunity for the applicant to get a more in depth understand-ing of P&Gââ¬â¢s unique culture, values and endless opportunities. â⬠¢Offer An offer of employment will be first notified through a phone call before a confirmation with details is given through the electronic mail. The comprehensive and descriptive steps of e-recruiting has allowed P&G to achieve a competi-tive advantage in attracting global talents to its company by making job postings available and conducting a firsthand filter of the job applicants through the several stages of recruitment in place. The advantages of e-recruiting for P&G include the ability to reach a wider range of audience, being cost effective and achieving a faster recruitment cycle. With cost effectiveness and a faster recruitment cycle being discussed previously, the ability to reach a wider range of audience is especially important for a global company with job openings suitable for people from all over the world. Opportunities/ Recommendations P&G faces many opportunities that it can tap onto for growth. With the constant increase in the use of internet revolutionizing the way people communicate and interact, majority of the companies today have incorporated e-recruiting into their recruitment strategy. Therefore there is a need for P&G to tap into new opportunities to further enhance and improve its current e-recruiting strategy. In conducting the field research of e-recruitment in P&G, it could be seen that technology was greatly used in the application, assessment and offer process, but not applied in the initial and final interview process. Hence P&G could actively test alternative methods of recruitment such as using audio and video conferencing or a real-time virtual Business Game Challenge in the interview stages to continue develop its recruitment strategy. For training wise, our group believes that P&G could have regular pop-up quizzes which test its employees on the general contents of the past trainings that the employees have attended. This serve to add on the recall on the employees and reminding them about knowledge taught such that it will prevent the employees from forgetting the training content after attending them. This is to ensure that all the resources that P&G develop are put into good use. Such pop-up quizzes, though simple, could serve as a constant reminder about the need of being aware of such knowledge even though they may not use them directly on a day-to-day basis. Conclusion Based on the above discussion, we see that talent is the key resource that drives P&G forward and helps the company to remain on top in todayââ¬â¢s competitive market. Realizing this, P&G never let loose its effort in finding the right talent and providing them with proper trainin. The company want to ensure that all of its employees share the same values and are equipped with the most up-to-date product knowledge in a consistent manner. In order to do this efficiently, the use of technology in its e-HR system has proven to be an ef-fective and efficient method that keeps the company ahead globally. With change being the only constant in todayââ¬â¢s world, the continuous upgrades in its HR system as well as review on recruitment process are some of the key efforts which require great efforts and are of high importance to the success of the company. Considering the size and global positioning that P&G has, keeping its e-HR competent is therefore the key to success. ? References Fast Company (1998). ââ¬Å"The War For Talentâ⬠. Retrieved 22 December 2011 from http://www. fastcompany. com/online/16/mckinsey. html Mark. H & Jakob. N (1999). E-Recruiting. Creative Good Inc. McKinsey & Company (2001). ââ¬Å"The War For Talentâ⬠. Retrieved 22 December 2011 from http://autoassembly. mckinsey. com/html/downloads/articles/War_For_Talent. pdf CNN Money (2011). ââ¬Å"Worldââ¬â¢s Most Admired Companiesâ⬠. Retrieved 20 December 2011, from http://money. cnn. com/magazines/fortune/mostadmired/2011/snapshots/334. html Procter & Gamble (2011). Purpose & Peopleâ⬠. Retrieved 20 December 2011, from http://www. pg. com/en_US/company/purpose_people/index. shtml National Center for Asia Pacific Economic Cooperation (January 2002) ââ¬Å"Asia-Pacific e-learning Alliance: A Report on e-Learning and Best Practicesâ⬠Retrieved 19 December 2011, from http://unpan1. un. org/intradoc/groups/public/documents/APCITY/UNPAN011272. pdf SABA Customer Overview (Se ptember 2001) ââ¬Å"Procter & Gambleâ⬠. Retrieved 21 December 2011, from http://www. betacom. com. pl/files/other/PnG_v4. pdf National Center for Asia Pacific Economic Cooperation (January 2002) ââ¬Å"Asia-Pacific e-learning Alliance: A Report on e-Learning and Best Practicesâ⬠Retrieved 19 December 2011, from http://unpan1. un. org/intradoc/groups/public/documents/APCITY/UNPAN011272. pdf Training Press Releases (11 April 2003). ââ¬Å"Procter & Gamble use BrightWaveâ⬠. Retrieved 20 December 2011, from http://www. trainingpressreleases. com/news/brightwave/2003/procter-gamble-use-brightwave Accenture (2009). ââ¬Å"Helping Procter & Gamble strengthen a culture of high performance through its learning programâ⬠. Retrieved 21 December 2011, from
Sunday, January 5, 2020
Pursuit of Revenge in a Tale of Two Cities by Charles Dickens
Because of the social and political ways of the aristocracy, tensions rose throughout France. This hostility between the peasants and the aristocrats started the French Revolution in 1789. Sixty years later, Charles Dickens wrote his novel, A Tale of Two Cities, in pieces. Dickens wonderfully portrays this war with his flawless imagery and reoccurring themes. One of his many themes throughout his novel is the theme of revenge. Dickens beautifully supports the theme of revenge through his clever symbols such as the candles during the burning of the chà ¢teau, birds of fine song and feather, and knitting. Symbolizing the unity and support for the revolution, the candles placed in the windows during the chà ¢teau fire is one way Dickens supportsâ⬠¦show more contentâ⬠¦The candles, which represents revenge, there are many more examples. Dickenââ¬â¢s symbolism of the birds of fine song and feather is a second example of revenge and accurately represents the aristocracy during the French Revolution. Illustrating this symbolism, Dickens writes, ââ¬Å"â⬠¦but, the times was not come yet; and every wind that blew over France shook the rags of the scarecrows in vain, for the birds, fine of song and feather, took no warningâ⬠(23). In this quote, there are two symbols. The first symbol is the birds of fine song and feather, where the birds are the aristocrats, their song is their voices, and their feathers are the showy clothing they wear. The second symbol is the scarecrows and their rags, where the scarecrows represent the peasants and the rags represent their torn, raggedy clothing. To translate this quote, the aristocracy has no idea what is coming, while the peasants know about the upcoming war to revenge the aristocrats. One of the main people that keeps up with the upcoming revolution is Madame Defarge, who is a major supporter of the rebellion and recruits other to her side bases on their actions and answers. Madame Defarge asks the mender of the roads, ââ¬Å"ââ¬â¢And if you were shown a flock of birds, unable to fly, and were set upon them to strip them of their feathers for your own advantage, you would set upon the birds of the finest feathers, would you not?ââ¬â¢Ã¢â¬ (134). Madame Defarge isShow MoreRelated A Tale of Four Novels1596 Words à |à 7 Pages Charles Dickens once stated, My faith in the people governing is, on the whole, infinitesimal; my faith in the people is, on the whole, illimitable.(Fido 102), this is certainly reflected in A tale of two cities, which is a historical novel written by Dickens that outlines the events of the French Revolution through the story of a French aristocrat named Charles Darnay. Darnay is a Parisian aristocrat that renounces his aristocracy in order to pursue a new life in London where he falls in loveRead MoreSydney Carton : The Sacrifice Of His Past And Present Self3040 Words à |à 13 PagesSydney Carton In Tale of Two Cities, Charles Dickens uses Sydney Carton to show that sacrifice is necessary to achieve happiness and this is shown through both the sacrifice of his past and present self throughout the novel. One of the two ways Sydney Carton sacrifices himself is by transforming himself into a man of worth and thereby sacrificing his former self and his worthless past. At the beginning of the book, Sydney constantly reminds those around him he cares for nothing along with the thoughtRead MoreInterpretation of the Text13649 Words à |à 55 PagesEpic Tragedy Genres^ Comedy Novel ... ....... : Prose 2 O Poetry Short story Creative nonfiction Fig. 1.1. Correlation of literary genres For practical purposes it might be worthwhile to adopt the point of view, according to which there are two main genres of literature - poetry and prose. Their types are shown in Fig 1.2. Poetry is a comprehensive term which can be taken to cover any kind of metrical composition. It has three types - Narrative, Lyric and Dramatic. Drama in general is anyRead MoreOrganisational Theory230255 Words à |à 922 Pagesorganization culture Creating a culture that gives meaning to work Developing understanding of culture Developing a ââ¬Ëpractical theoryââ¬â¢ of organizational culture The vehicles of culture The processes of the communication of culture The ââ¬Ëheart of cultureââ¬â¢ A tale of two cultures How neo-modernist organization theory develops challenges in the design of organizations The processual perspective Design and development Conclusions: does neo-modernist organization theory exercise challenges for new visions of the organizationRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words à |à 1573 Pagesââ¬âSan Diego State University Timothy A. Judge ââ¬âUniversity of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: Ashley Santora Acquisitions Editor: Brian Mickelson Editorial Project Manager: Sarah Holle Editorial Assistant: Ashlee Bradbury
Saturday, December 28, 2019
Descartes Third Meditation Proof of Gods Existence Essay
Descartes Third Meditation: Proof of Gods Existence In Rene Descartes Meditations on First Philosophy, Descartes is seeking to find a system of stable, lasting and certain knowledge, which he can ultimately regard as the Truth. In his methodical quest to carry out his task, Descartes eventually arrives at the proverbial fork in the road: how to bridge the knowledge of self with that of the rest of the world. Descartesà ¢Ã¢â ¬Ã¢â ¢ answer to this is to prove the existence of God. The purpose of this essay will be to state and explain Descartes Third Meditation: Proof of Gods Existence by identifying relevant concepts and terminology and their relationship to each other and examining each premise as well as the conclusion of the proof and finallyâ⬠¦show more contentâ⬠¦The highest degree of reality involves the infinite. The infinite represents substances that are unbounded and possess no conceivable or tangible limits in any of their aspects or qualities. The only example of this for Descartes would be an entity of omnipote nce, who would be all knowing, all powerful, and that of which no greater can be conceived, in other words God. The next concept that must be explained is in fact the very first premise for Descartes Third Meditation Proof for the Existence of God, that of the Causal Adequacy Principle. Descartes reasons that quot;as the idea contains one particular subjective reality rather than another, it must get this reality from a cause having at least as much formal reality as the idea has subjective realityquot; (p 58). In this, Descartes attempts to tie together the concepts on kinds of reality and degrees of reality. Returning to the example using the ceiling, Descartes would argue that the thing causing or bringing into existence the idea of the ceiling (a mind dependent entity) could only be another finite substance (i.e. the actual ceiling) or an infinite substance (i.e. God), either of which would be of formal (mind independent) reality. In saying this I eliminate the notion that the idea of the ceiling could be sustained by the holes and markings (accidents and modifications) because according t o Descartes they are of a lower degree of reality,Show MoreRelatedEssay about Descartes Third Meditation: Proof of Gods Existence1382 Words à |à 6 PagesDescartes Third Meditation: Proof of Gods Existence In Rene Descartes Meditations on First Philosophy, Descartes is seeking to find a system of stable, lasting and certain knowledge, which he can ultimately regard as the Truth. In his methodical quest to carry out his task, Descartes eventually arrives at the proverbial fork in the road: how to bridge the knowledge of self with that of the rest of the world. Descartesââ¬â¢ answer to this is to prove the existence of God. The purpose of this essayRead MoreEssay about A Very Brief History on the Existence of God 1202 Words à |à 5 PagesThe subsequent essay will provide a brief overview on the existence of God from Renà © Descartes through Immanuel Kant. First, section (1), examines Descartesââ¬â¢ proof for the existence of God. Section (2), explores G.W. Leibnizââ¬â¢s view on Godââ¬â¢s existence in addition to his attempts to rectify the shortcomings of Descartesââ¬â¢ proofs. Before continuing, it is imperative to understand that both Descartes and Leibniz believe d that the existence of God could be proved via reason. The remainder of the essayRead MoreDescartes: Proofs of God/Deception and Error Essay1093 Words à |à 5 PagesDescartes: Proofs of God/Deception and Error Instructions: First: Analyze and evaluate the two proofs of Gods existence. How are they different? Is one more convincing than the other? Why did Descartes think he needed two proofs? Do they do different work for him? And secondly: Does Descartes give a satisfactory account of human error, given a perfect and divine creator? Are Descartes arguments convincing, or does it still seem unnecessary and less than perfect that God created us withRead MoreIn Descartes Third Meditation, he tries desperately to prove that god exists; he does so by900 Words à |à 4 PagesIn Descartes Third Meditation, he tries desperately to prove that god exists; he does so by clearing all thoughts because they potentially could be false. He uses the fact that God thinks in order to prove his existence. In the third meditation he presents two arguments for the proof of his existence. I believe that these arguments contain many flaws. In the third mediation, Descartes moves forward in the establishment of the idea of ce rtainty. He decides that the truths he earlier discovered inRead MoreDescartes First Meditation On The Existence Of God1320 Words à |à 6 PagesMinglai Dong Descartes Third Meditation: Recommended Topic 2 Descartesââ¬â¢ third meditation on First Philosophy is all about the existence of God. There are many things that Descartes talks about in this meditation. His intentions are to create a set of proofs or arguments that will irrefutably prove Godââ¬â¢s existence. He already believes that God exists but he is mainly trying to dispute the reasons why God might not exist or how God may be a deceiver. The definition of God to Descartes can be summedRead MoreThomas Aquinas vs. Descarates Essays673 Words à |à 3 PagesV. DESCARATES Meditation III Several hundred years ago, two great philosophers Thomas Aquinasââ¬â¢s and Rene Descartes used the method of ontological argument for the existence of God and used intuition and reason alone to get to each otherââ¬â¢s theory. Rene Descartes wrote out several mediations, but the one weââ¬â¢re going to touch base on is meditation III that he wrote in the 1600ââ¬â¢s; While Thomas Aquinasââ¬â¢s wrote his five proofs of God in 1270 that specifies Godââ¬â¢s existence in each proof; the one thatRead MoreA Brief Look at Rene Descartes829 Words à |à 3 Pages Rene Descartes was a brilliant man who came up with many inventions and thoughts to put in peopleââ¬â¢s minds and let them ponder off and question life in itself. In one of the many things Rene Descartes created, he wrote a book called Discourse on the Method and Meditations. Descartes discusses how there are two main proofs of Godââ¬â¢s existence, the casual argument in meditation three and the ontological argument in meditation five. There are a few differences between these two meditations and one isRead MoreDescartes Belief in God Essay1503 Words à |à 7 PagesDescartes and God In his groundbreaking work, Meditations on First Philosophy, the French philosopher Rene Descartes lays the groundwork for many philosophical principles by attempting to ââ¬Å"establish a bold and lasting knowledgeâ⬠(171)1. The foundations for knowledge Descartes established would go on to influence a plethora of other philosophers and philosophical works. Descartes argues in his meditations first from the point of view of complete skepticism, using skepticism as a tool in order toRead MoreArguments For The Existence Of God1137 Words à |à 5 PagesArguments for the existence of God come in many different forms; some draw on history, some on science, some on personal experience, and some on philosophy. Descartes offered two arguments towards the existence of God: an informal proof in the third meditation and the ontological proof in the fifth meditation. Descartes believed that with the employment of a rational method of inquiry which applied some of the methods of analytic g eometry to the study of philosophy, our ability to attain certaintyRead MoreDescartes Proof of the Existence of God in Meditation Three Essay1026 Words à |à 5 PagesDescartes Proof of the Existence of God in Meditation Three This paper is intended to explain and evaluate Descartes proof for the existence of god in Meditation Three. It shall show the weaknesses in the proof, but also give credit to the strengths in his proof. It will give a background of what Descartes has already accepted as what he truly knows. The paper will also state Descartes two major points for the existence of God and why the points can easily be proven false. The paper will
Friday, December 20, 2019
The Advantage of in-House Maintenance Against Outsourcing
What is more advantageous in house maintenance or outsource? What is the approach of Maintenance Managers world wide? 9 days ago * Close viewer * Like * Comment * Follow * Flag * Flag as Promotion * Flag as Job * Flag as Inappropriate * More * Reply Privately Chad Powell, Dave DJ Tomlinson and 1 other like this You, Chad Powell, Dave DJ Tomlinson and 1 other like this 16 comments santosh kumarUnfollow Follow santosh kumar santosh kumar vishwakarma â⬠¢ Both type of maintenance have advantages amp; disadvantages. It depends on your type of industry amp; management policy.Now days normally management prefer outsource due to following reasons :- 1-Due to lack of skilled manpower becauseâ⬠¦show more contentâ⬠¦External resources are more often focussed on making money from the client and usually not having reliability focus. They are more likely repair focussed. 6 days ago â⬠¢ Unlike â⬠¢ Like * â⬠¢ Reply privately * â⬠¢ Flag as inappropriate * â⬠¢ Flag as promotion 2 Josà © LuisUnfollow Follow Josà © Luis Josà © Luis Guzmà ¡n Salazar â⬠¢ All previous reviews are very valuable and true, Im going to bring some of my experience: You have to put yourself in a country or continent to see which is the option that has more advantages, in USA or Canada can have differences from the rest of America, including Mexico, Brazil, Chile and the rest of America. Also you can have differences between Europe, Africa or Asia. An important factor is the evolution or development of maintenance models and concepts that each business owner has, but also influences the laws of each country and the influence of labor unions on businesses, as many companies take as a starting point for decision, problems that unions bring to the continuity and other aspects of the business. 5 days ago â⬠¢ Unlike â⬠¢ Like * â⬠¢ Reply privately * â⬠¢ Flag as inappropriate * â⬠¢ Flag as promotion 2 MikeUnfollow Follow Mike Mike Gilley â⬠¢ To answer your question requires understanding the services and service level standards that are expected of the maintenance function AND why you ask the question. ToShow MoreRelatedOutsourcing Is Becoming A Norm2943 Words à |à 12 PagesIntroduction ââ¬â airline outsourcing Outsourcing is defined as the decision to buy goods and services from external sources rather than producing them in-house when internal provision is not justified in light of existing or anticipated business condition (Leenders Nollett, 1984). It is a common solution to outsource non-strategic business functions in order to diminish distraction and focuses managerial attention on operations within the scope of a companyââ¬â¢s core competencies. This practice is widelyRead MoreXerox Is A Leading Business Process Outsourcing1570 Words à |à 7 Pages1: Frame: A: Overview Xerox is a leading business process outsourcing and document management technology and services firm operating out of 180 countries around the world. In 2014, Xerox reported year end revenues of $19,540 million, down 2.3% from 2013, and a net profit of $969 million, up 17.7% from 2013. Xeroxââ¬â¢s operations are broken down in to several main segments: Business Process Outsourcing (BPO): Xerox business process outsourcing services provide support functions such as customer careRead MoreXerox Is A Leading Business Process Outsourcing1570 Words à |à 7 Pages1: Frame: A: Overview Xerox is a leading business process outsourcing and document management technology and services firm operating out of 180 countries around the world. In 2014, Xerox reported year end revenues of $19,540 million, down 2.3% from 2013, and a net profit of $969 million, up 17.7% from 2013. Xeroxââ¬â¢s operations are broken down in to several main segments: Business Process Outsourcing (BPO): Xerox business process outsourcing services provide support functions such as customer careRead MoreSmiths Information Services, Inc. Is Entering Into Phase 1 Of The Corporate Overhead Reduction Program1710 Words à |à 7 Pagesincreased costs of maintaining and manning it. Secondary areas of opportunity have been stagnant sales, which have resulted in a reduction of company profits. It is for this reason that Smithââ¬â¢s Information Services is focusing on the potential outsourcing of the data center in an effort to reduce wasteful spending while updating the companyââ¬â¢s technological capacity. We believe the successful implementation of this project could result in potential growth opportunities and assist in maximizing profitsRead MoreAvoiding the Alignment Trap in Information Technology1825 Words à |à 7 Pagesthey were spending 18% of their revenue on IT compared to the 13% leading competitors were spending and even then the progres s of several of their big ambitious projects were preventing the company from responding effectively to competitors. 2. Maintenance Zone: This situation arises when businessââ¬â¢s IT capabilities are neither highly aligned nor are they highly effective. According to the case, three quarters of the surveyed companies found them selves to be in this quadrant, which is underneath theRead MoreBusiness Report: Tree House Child Care1695 Words à |à 7 PagesBusiness Report: Tree House Child Care This report was prepared to advise Lynda Kelly on how to manage her businesses Tree House Child Care Centres. This report explains defines Planning, Organising, Leading and Controlling (POLC) can be used to manage the business, outlines the ethical and social responsibilities of the business and analyses some of the future prospects of Tree House Child Care. POLC The main role of management is to coordinate the business functions(Operations, EmploymentRead MoreChapter 2ââ¬â Auditing It Governance Controls2073 Words à |à 9 PagesDistributed data processing places the control IT recourses under end users. 6. An advantage of distributed data processing is that redundant tasks are greatly eliminated 7. Certain duties that are deemed incompatible in a manual system may be combined in a computer-based information system environment. 8. To improve control and efficiency, the CBIS tasks of new systems development and program maintenance should be performed by the same individual or group. 9. In a CBIS environmentRead More Outsourcing: Cost-Benefit Analysis (CBA) Essay example2704 Words à |à 11 PagesOutsourcing: Cost-Benefit Analysis (CBA) Outsourcing has become a very controversial topic, particularly around the time of presidential elections. The working public has a very different view of outsourcing than the business owners, partly due to information asymmetry. In other words, the working public does not typically have all of the information regarding the impacts of outsourcing available to them as business owners do. Reversely, business owners are not able to see the impactsRead MoreEssay on Employee Relations - Case Study Analysis4516 Words à |à 19 PagesThis essay will explore three case studies: Outsourcing in electricity generation, The non-unionised company and Cost minimisation and the flexible workforce. With reference to the first case study, Outsourcing in electricity generation, this essay will identify where management has used specific human relations techniques to develop their outsourcing strategy, show evidence that management adopted a HRM approach to downsizing and outsourcing, explore whether the approach was hard or soft HRMRead MoreScientific Glass Case1828 Words à |à 8 Pagesthe companyââ¬â¢s fill rate expectation. Although the companyââ¬â¢s policy mandated that no warehouse could maintain more than a 60 day supply, the policy was often violated. Moreover, the trunk stock allocated to individual sales representatives counted against this total. In effect, the employees were not working purely in the interest of the organization. Rather the warehouse managers were more concerned how to maintain the high delivery levels of their own warehouse. And the sales executives did not
Wednesday, December 11, 2019
Product Development and Market Entry Decisions
Question: Discuss about the Product Development and Market Entry Decisions. Answer: Introduction Market expansion strategy is considered as one of the most vital strategies prevailing within the business of the firm that helps in generating the market expansion of the firm. narket research is necessary part of planning as it allows companies to find such vital information as what the main features of the market are and what potential customers want. There are several tools designed to help businesses develop successful marketing plans and use them in order to grow. Product market expansion grid was specified by the Ansoffs matrix (Reardon, Coe and Miller 2015). This market expansion grid is quite valuable for planning the expansion of the company. This analysis helps in analysing the projected path in which the organization would find it beneficial to expand its sales and business prospects. The aim of this report is to analyse the marketing strategies of Amazon Australia by framing a product market penetration grid strategy for the firm. The analysis focuses on the achieving the aims of the firms that would be beneficial for progressing the future prospect of the firm. The following report has contains a background of the firm that would introduce the abilities and achievements of the firm. It is followed by a brief introduction to the product market penetration strategy (Prior and Bowman 2014). Every strategy has been reciprocated in the report on the basis of the Amazon Australia. Background of the Company Amazon is considered as one of the most developed and expanded electronic commerce cloud computing company. This organization has been successful in expanding its business throughout the world, where it helps in accessing its customers with all kind of products. It has been successful in being one of the largest electronic commerce organizations with its headquarters in United States of America. Along with the retailing, business the organization has also been successful in producing their own branch of products such as kindle, Fire tablet, e readers, fire TV and echo. Amazon is considered as the worlds largest provider of cloud infrastructure that ascertains low end products in the market (Guze et al. 2014). The organization has been operating in 15 countries currently. This report would focus the market operations of Amazon restricted only to Australia. Market Expansion Grid Product market expansion grid was specified by the ansoffs matrix. This market expansion grid i S quite valuable for planning the expansion of the company. This analysis helps in analysing the projected path in which the organization would find it beneficial to expand its sales and business prospects. Various strategies together in this aspects are taken into consideration. In order to analyse the product market expansion grid, two factors are taken into consideration (De Waal 2016). These factors are the product and the market. The product of the firm could be A NEW INNOVATION OF THE ROGANZIATION OR AN EXISTING ONE. THE chosen market of the fri could also be either a new territory to be entered by the referred company or the existing one. The grid for market expansion has been focussing on these two factors that accounts to be most prior for a organization (Mukherjee et al. 2016). The strategies that are analysed using this framework are : Market development strategy Diversification strategy Market penetration strategy Product development strategy Among the four strategies listed above, market penetration strategy deals with the inclusion of a current existing product in the current market of the firm. Product development strategy analyse the strategies related to the introduction of new products in current existing market. Market development strategy deals with the introduction of the current products in the new markets for the firm and the last strategy, diversification strategy, deals with the introduction of new products in new markets (Grant 2016). The focus of this report is to analyse the product market expansion grid strategy to be analysed for Amazon Australia. Market Penetration Strategy Market penetration strategy is considered as an important market strategy that is analysed by the firms. It helps in framing the strategies that would help in raising the sales of the products that exist in the market, yet has not been successful in generating much sales in the market. They do not have the capability of attaining the demand of the consumers towards themselves. Hence, such strategies are framed that would be efficient enough to attract the demand towards themselves and generate revenue for the firm. Various ways are related to the adoption of such strategies that would be efficient enough to achieve the aim of the firm in relation to the demand for existing products in existing markets (Bertay, Demirg-Kunt and Huizinga 2013). One of the easiest way is to attract the customers of the firm by generating the advantages of the product, secondly it can also be done by attract the consumers of the rivals prevailing in the market. Amazon Australia has been quite popular in maintaining their strategies to thereby acquire the market power in the economy. to further stem their dominance i the country, the organization must enrol itself into certain websites that compare the prices of the products online. The organization must take the initiative of selling not only books, films and tv shows, yet it must also introduce its segments in launching new products on the retail segment of the market (Eckard et al. 2015). It must analyse its advantages in merging with certain brands that would sell their products only online through the use of Amazon website. this would help in attracting the consumers towards the organization and thereby increasing the sales and revenue generated in the long run. Market Development Strategy Market development strategy are helpful in expanding the market of the organization with respect to the adapting of the existing product of the organization n new markets. This helps in expanding the base of the firm and raising their market power by introducing their products in new forms of markets. Helps in generating sales and revenue of the firm. Market development plan could be done by changing the products characteristics in order to satisfy the demand of the new market consumers. There are several ways of entering the new market which may include geographical expansions (Dyer and Song 2015). Amazon Australia offers favourable market development terms by implementing its expansion in new geographies. market development strategies would enable the firm to introduce their existing products in new markets. this would help them in capturing new market share. Amazing Australia must aim at expanding their business all over the country as per their ability to pay. Amazon must introduce its major trends among the competitors of the new markets such as own produced books and electronic apps for reading books (Darkow 2015). Product Development Strategy Product development strategy is a useful strategy that helps in introducing a new product in the existing market. As per the change in the consumption style and demands of the consumer, it is quite beneficial for the organization to pertain flexibility in its systems. This would help the organization in adhering to the current needs of the consumers and raising its sales and revenue framework. The products that would be launched in the market, could be new or modifications of the existing products in the same market (Yuen 2014). The organization might also attract the consumers of the rival companies by implementing the introduction of certain products that the competitors have not been able to innovate so far. By doing so, the benefits to the organization would be quite appreciative in nature along with the provision of stability in the market. Product development has been considered as one of the major activities that have been undertaken by Amazon since its operational period. the organization has been successful in introducing certain products such as e-book reader Kindle, along with the tablet, Kindle Fire, designed and manufactured by Amazon itself to rival other tablets in the markets, mainly the iPad ofApple.these products must be promoted in the market of australia, where people have a wage rate. they spend more money in attaining the products of Apple, hence, amazon could be successful in providing the market consumers of the similar product, yet with cost advantageous factors associated. Hence, the organization would be efficient in analysing the prospects of the market and establishing stability in the country (Kang and Montoya 2014). Diversification strategy Diversification strategy is destined for the companies that are planning on the launch of new products into the market. Diversification can be achieved in the market in two ways concentric nd conglomerate. Concentric diversification would deal wit the strategies in which the company would operate in the related market and launch the products that would have similar characteristic with the products already being produced. This would provide the incentive for the fir to use the existing resources that are already present in the market. Conglomerate diversification is for the companies, which produce new products that are unrelated to the existing ones in the market (Bowen, Baker and Powell 2015). This strategy provides them with the opportunity to introduce a new as pectin the market. It accesses a greater associated risk with itself, yet, it carries a large proportion of profit along with it after being successful in launching the new product. Diversifying the products of the firm ha s to undergo certain risks and costs associated, yet it is quite beneficial in attracting the customer who were most awaited for the launch of such a product. Amazon takes the relateddiversification approach in which strategy development takes place beyond current products and markets, but within the capabilities orvalue network of the organisation.The firm has been flexibly promoting its new products and innovations throughout the markets. The Amazon must establish long term relationships with various strategic partners in Australia that would help them in establishing stable search generated engines. Amazon must analyse the application of effective economies of scope towards its resources. The company has a strong online base, which helps the firm in venturing into new markets through innovative online software that the chairman of the company has created. In order to formulate new markets with new products, the risk must be taken by such an appropriate company like Amazon (Weiss, Schneider and Lebid 2015). Amazon has the ability to capture new markets of gaming, books and music. It would be benefitted by the decisions taken due to its s trong base and abilities. Conclusion Market planning and penetration strategies are considered as an important aspect for organizations to expand their market share. Researching the criteria of the market would provide the organization with the initiatives to expansion the market. Amazon Australia has been quite efficient and appropriate in the years so far to analyse its business in the country by exploring new capabilities nd innovations in various sectors oif the country. The organization must enhance its market penetration, product diversified, market development and product development in the country that would help them in framing the efficient marketing framework. 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Eckard, K., Eaton, H., de Giacomo Araujo, M. and Smith, S., 2015. Rocket Internet: Clone Factory or Long-Term Stakeholder?. Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Guze, M., Luz, A.C., Paneque-Glvez, J., Maca, M.J., Orta-Martnez, M., Pino, J. and Reyes-Garca, V., 2014. Are ecologically important tree species the most useful? A case study from indigenous people in the Bolivian Amazon. Economic botany, 68(1), pp.1-15. Kang, W. and Montoya, M., 2014. The impact of product portfolio strategy on financial performance: The roles of product development and market entry decisions. Journal of Product Innovation Management, 31(3), pp.516-534. Mukherjee, S., Uzzi, B., Jones, B. and Stringer, M., 2016. A New Method for Identifying Recombinations of Existing Knowledge Associated with High?Impact Innovation. Journal of Product Innovation Management, 33(2), pp.224-236. Prior, L. and Bowman, D.M.J.S., 2014. 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